TWEETING YOUR WAY TO A JOB WITH TWITTER


As an employment specialist/counsellor/fitness
instructor/archaeologist/columnist, people often ask me “What is the best
strategy to get a job?”

My answer, at least for the past 25 years has been,
“Everything!” A little history: 25 years ago, everything included knocking on
doors, eyeballing newspaper classified ads, and hiking off to the nearest
government office to use the job banks. Over the years, different job sites
were added to the mix, and I instructed people to continue to use everything.
In the past few years, social networking sites have come to the forefront, and
I still say, “Everything – you don’t want to miss out.”

Now it’s time to tweet through the through Twitter – a
social media site that allows you to present your case in 140 characters or
less.

It’s  becoming an
increasingly important component of “everything”  because people are not only accessing it,
they’re also interacting with it. Employers and employees are using it, as are
recruiters, and, of course, your fellow job searchers. It’s time to start.

Here are a few ways Twitter can help you in your job search (after
http://www.keppiecareers.com 2008)

  1. Allow access to other
    professionals in your field and their contacts, what conferences they
    attend, what they’re reading and what is on their minds. Use this
    information in your search.
  2. Provide an opportunity for
    exposure and credibility, and to build  personal and professional relationships.
  3. Offer you a venue to
    demonstrate your expertise and share information in energetic packages of
    wit and  wisdom.
  4. It is casual and immediate I
    suspect most users have it on all the time.
  5. It is an equalizer: You can
    network with CEOs, top-level executives, hiring managers, recruiters  and workers. Some may even follow
  6. It forces you to be brief.
    Coming up with your “Twit-Pitch” – what you have to offer in 140
    characters or less –  less is more!

Here’s how
you can get started:

1. Set Up and Account

Go to twitter.com and set up an account. Choose your user
name wisely. You wouldn’t have a email address like hotbabe69@ hotmail.com for
the same reason that you wouldn’t want to stray too far from your name. You will
be allowed 160 characters for a bio. Try to mention some key words from your
career so Google can find it – allowing traffic to your site.

2. Fools Rush In

Don’t be in too big a hurry to start tweeting the fact that
you are looking for a job. While the idea of Twitter is to provide a network of
helpful people, you need to build the respect of people using the site before
people will pay attention to your tweets. Instead, read others’ tweets. Find
out what they’re saying and how they’re saying it. When you finally do tweet,
tweet like an expert.  Spend time finding
more people to follow – thereby building your network.

3. Use Hashtags

The Twitter
Support site has three statements on hashtags
– the placement of a # symbol in front of a word in your tweet:

  • If Tweet with a
    hashtag on a public account, anyone who does a search for that hashtag may
    find your Tweet.
  • Don’t
    #spam #with #hashtags. Don’t over-tag a single Tweet.and try to use no
    more that three hashtags per tweet.
  • Use
    hashtags only on Tweets relevant to the topic.

Erica Swallow (2010)
lists some hashtags that can get you started:

  • Job Listings: Find general job advice and lots
    of listings through hashtags like #jobs, #recruiting, #jobadvice,
    #jobposting, #jobhunt and #jobsearch. To narrow it down, though, seek out
    more specific hashtags, such as or #prjobs or #salesjobs.
  • Find Industry
    Conferences
    :
    Most conferences these days have their own hashtags — when a relevant
    industry conference is approaching, get active with attendees using the
    hashtag. Whether you’re attending the conference or not, you can
    contribute to the conversation. Many conferences also have live streams, so
    it’s as if you’re attending anyway! Live tweet panels and speeches that
    you’re interested in and connect with other tweeters along the way. By
    using Twitter for networking within your industry, you’ll increase your
    chances of getting hired down the road.
  • Job-Related and
    Industry Chats
    : Getting involved with industry chats is a way to show your
    industry in a particular field and represent yourself as a knowledgeable
    person. Check out this Twitter
    chat schedule

    to get a head start. Also, if your search isn’t going so well, get
    involved in job-related chats, such as #jobhuntchat, #careerchat,
    #internchat and #hirefriday for friendly advice.

4. Connect with Recruiters, Companies and
Employees

Here’s a tip that
emphasizes the importance of Twitter and other social media. A candidate was
asked the following interview question. “What is (our company) tweeting about,
and what do you think about. In other words, be sure to use Twitter to learn
about current company activities before your interview. It is part of your
research. Better yet, if they don’t ask you about their tweets, you can bring
them up under the question, “Is there anything you would like to know about us?”

5. Build a network of relevant people

Don’t just connect
with people within your profession, bit also people who share other interests.
I started this essay by listing a bunch of professions I am involved with.
Unfortunately, even though I have a degree in it, and I occasionally get hired
to do some surveys for it, there are very few archaeologists in my network.
They spend all their time in the field digging up old bones.

6.  Take
Your Search into the Real Non-Digital World

Try to meet some of
the people with whom you’ve tweeted. This way, you ay be able to get some of
the help you need.

7. Comment On Your Success

Feel free to leave a
comment on your progress. You can follow me at @mikebroderick,  and I’ll tweet it to the universe by using a
technique called retweeting. You can also leave a comment here. I have
doubtless left some important stuff out, because I’m old  – possibly too old for all this high tech
stuff. I’m a low tech kind of guy. Give me a day planner to leave on the roof
of my car and I’ll be happy.

References:

Swallow, Erica (2010) “Six ways to score a job through
twitter.” http://mashable.com/2010/11/27/twitter-job-tips/

http://www.keppiecareers.com/2008/11/23/use-twitter-for-your-job-search/

Mike
Broderick is an Employment Specialist for the Neil Squire Society in Burnaby
where he finds employment for people with physical disabilities. Part of this
work means affiliation with the Vancouver Board of Trade where he is a member
of the Ambassador Club, the Burnaby Board of Trade where he is a member of the
Labour Task Force, the Tri Cities Chamber of Commerce where he is an active
member of the 10X10 initiative, and the Abbotsford Chamber of Commerce. He does
some work as a field Archaeologist and is a fitness instructor and frequent
contributor of fitness humour articles to alive magazine in Port Coquitlam. You
can reach him at home at michael_broderick@telus.net or at michaelb@neilsquire.ca. or at 604-464-4195.  If you’re looking for a career change, he is
the Spin Doctor and can give you a resume makeover at competitive rates When he
is not doing all this he lives in Port Coquitlam with his partner Cecelia.

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3 Responses to “TWEETING YOUR WAY TO A JOB WITH TWITTER”

  1. mikebroderick Says:

    I find that if I don’t have any idea about how something works, the best way to learn is to write about it. In this case it’s using Twitter forEmployment. Please see TWEETING YOUR WAY TO A JOB WITH TWITTER at http://lnkd.in/RRMUwB and see how wrong I can be while hardly trying.

  2. Sharon Says:

    Interesting. I don’t understand the difference between texting and tweeting, other than tweeting has a 140 character limit. Why do I need both methods of communication? I have a 60s brain in a 21st century world.

  3. Mike Broderick Says:

    I know exactly what you meanabout that 60’s stuff. I often wondered how Jimi Hendriz aoule handle texting. Possibly over his shoulder. Generally, Tweeting is possible. You use a computer where every key is the size of an elementary school. Texting is not possible. The buttons are too small and you can’t read the numbers/tletters.

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