BODY MAGIC – Blessing, Scam, or Cash Cow?


It saddens me to learn that in the world of fitness, people are always looking for the quick fix. Of course I’m thinking of the new array of girdles such as Body Magic that have hit the network marketing world that are guaranteed to take off weight and give you a nice shapely torso.

The claims say that it redistributes the organs and makes you lose weight. They are sculpted to conform with your muscles. In fact, some of them are sculpted to show off the muscles as if it was your own abdominal skin – minus that layer of fat you’re trying to hide.

The claims, I believe, are unfounded in science. Claims against this class of products seem to be coming from those who aren’t making any money at it. These are complaints from people at the top of the pyramid who are selling the garment where the money has already been made.

And there is money to be made – at least according to my daughter who has cornered the market in my area, and to her daughter who, at age 8, has cornered the market on all the mothers that come to pick up her friends from elementary school.

From my point of view, it doesn’t cause one to lose fat. In fact, it compresses all the abdominal fat cells and sculpts them in a way that makes them look better.  If there is weight loss, it would be in the form of water (sweat) from wearing the things.

I don’t know if I’m the first person who is going to suggest spending your money of a fitness class or a fitness program, but it seems that the only negative information I can find on Body Magic is coming from those who entered the market too late – the economic refugees at the bottom of the food chain – those on the caboose of the gravy train – the amorous among us who were disappointed to learn that Tiger Woods got there first.

They may seem new, but they’re not. I recall seeing a museum display of women’s clothing from the 1910s and the 1920s complete with bone corsets to take that abdominal fat and push it up to accent the old cleavage.

The funniest ramification of these was Trim Jeans. Here are my heroes from Monty Python’s Flying Circus and their sketch “Trim Jeans Theatre.” Here is that sketch: http://www.youtube.com/watch?v=wYvz1-ThCHY

I liked the dogs at the end.

Don’t tell my daughter or granddaughter.  … They’ll kill me!

Next week I’ll tackle those shoes that tone your buns!

Mike Broderick is an Employment Specialist for the Neil Squire Society in Burnaby where he finds employment for people with physical disabilities. Part of this work means affiliation with the Vancouver Board of Trade where he is a member of the Ambassador Club, the Burnaby Board of Trade where he is a member of the Labour Task Force, the Tri Cities Chamber of Commerce where he is an active member of the 10X10 initiative, and the Abbotsford Chamber of Commerce. He does some work as a field Archaeologist and is a fitness instructor and frequent contributor of fitness humour articles to alive magazine in Port Coquitlam. You can reach him at home at michael_broderick@telus.net or at michaelb@neilsquire.ca. or at 604-464-4195.  If you’re looking for a career change, he is the Spin Doctor and can give you a résumé makeover at competitive rates When he is not doing all this he lives in Port Coquitlam with his partner Cecelia.

Advertisements

One Response to “BODY MAGIC – Blessing, Scam, or Cash Cow?”

  1. Sharon Says:

    So funny. Everyone goes for the short cut, or what appears to be short cut.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: